Zunder Toothpicks barbara 3. January 2023
Project
Zunder Toothpicks
Services
Strategy, Website, Social Media, Performance, E-Mail, Creator & Cooperations
Time period
Since 2019
Partner
Michael Baierl (Development)
Isabella Fraiss (SEO) Truc Phan (Photography)

Full Service digital marketing since 2020

We look after the international online marketing of the Swiss company Zunder toothpicks since the beginning of 2020. Since the start of our collaboration, we have developed a comprehensive new strategy, professionalised the social media activities and the Performance Marketing, optimised the E-Mail Marketing and developed a totally new visual brand language and a new website.

ZUNDER: A Social Media Love Brand

Through our work, we were able to develop Zunder Toothpicks into a real social media love brand. A well thought-out content strategy geared towards the young target group, content with a wink, collaborations with hip creators and micro-influencers and dedicated community management are the key to success.

CONTENT STRATEGY
CONTENT CREATION
CREATOR COOPERATION
COMMUNITY MGMT

A comprehensive Website & Pnlineshop Relaunch

In 2024, we completely revamped the outdated website and online store.

We created the UX design with a mobile first approach. Not only was ease of use important, but also the perfect brand experience for the young target group.

Onlinemarketingschmiede implemented the project from A to Z. From concept, design and text to implementation. Many thanks at this point also to our cooperation partner developer Michael Baierl.

The result: Two webshops (Switzerland / International) in various languages, SEO optimized and with a modern mobile-first design.

Unique Brand-Voice & modern UX-Design

New Look, new Message

Together with photographer Truc Phan, we developed a new visual language for Zunder, which we brought to life in product and people photo shoots.

Colorful, young and the focus on the product. With our new image strategy, we are emphasizing the special idea of toothpicks with flavor. Each flavor was staged with its own color.